Kimberly-Clark Healthy Schools Project

Kimberly-Clark engaged us to help them design, create and launch a multi-media program to support their healthy schools project. We came up with the idea that healthy kids are more "Awesome" and that it benefits everyone involved to help keep kids healthy. The microsite we created along with the support of print, web banners, video and social media were all intended to help empower school administrators to take control of the germs in their schools. 

Link to the Healthy Schools Project Website; www.thehealthyschoolsproject.com

DHGC wanted to build awareness of its junior tennis program where kids have so many other choices in sports. And they needed to do it on Facebook and around the club. A series of videos, highlighting the joys of having a life-long sport in your child's lives, was an easy fit. We also placed video monitor slides around the club, as well as posters for locker rooms to reinforce the Facebook messaging and encourage sign-up.

Underwriters Laboratory is a giant in the safety industry. This multi-media, integrated campaign targeted moms and included a branded print campaign as well as digital advertising. As sponsors of the National Tree Lighting, UL also partnered with the Muppets to create pre-roll trailers for a movie theater campaign to promote the “Commit a Minute” initiative which targeted the holiday time period specifically and served as a reminder that safety doesn’t have to be a big deal, as long as you do it.

Underwriters Laboratory, a leader in safety, is the brand we all know, but never realize what they do. This awareness campaign targeted at moms sought to bring brand awareness with a group who is already very tuned into safety. First person copy and a real authenticity positioned UL as a company working hard to protect what matters most.

Partnering with HGTV, Shaw carpets wanted to create an inspiring and most importantly, educational piece. We made decorating accessible by showing that not everyone gets it, and that’s totally ok, you don’t have to when you work with HGTV: Shaw. We’re here to help and here are a few pointers.

The first two pieces are for a job for IBM at Lincoln Center that no creatives wanted. It turned into a 5 poster campaign of 6 foot tall silk screen posters that were hung at Lincoln Center advertising the new kiosks. Each was done by an emerging artist at the time and was done in a different medium. The campaign is still hanging in the front lobby of Ogilvy, NY.

The additional work was part of the Atlanta Olympic campaign, shot by Mark Seliger. And then the brand print and newspaper which was in the Communication Arts annual.

This poster was designed to bring in families to the Sunday in the Park festival in historic Oakland Cemetery. The tongue and cheek voice was a perfect fit for the memorable event. 

“Chef Squad” Shape Up w/Dr. Phil

“Girls Night” Woodbridge Wine

“Beaver ” Motel 6

“Lost Socks” Florida Department of Citrus

“Butcher” Giant Eagle Grocery

“Happy Together” Florida Department of Citrus

“Elephant” Travelocity

“Ice Cream Chase” Shape Up w/Dr. Phil

Woodbridge faced the challenge of being a lower priced wine with a well-known name. How do you appeal to a casual, budget conscious wine drinker? You make it a lifestyle brand. The campaign included both national print and television. 

This high-end luxury line of mattresses needed its own high-end look and feel. On a low-end budget. We used storytelling to set the scene and give readers a peek inside the intimate world of a bedroom in which women prefer to spend time with themselves on their Slumberland. Models were local dancers from the Atlanta Ballet. 

This bold print work helped pitch and win the National Thoroughbred Racing Association client. The campaign print ads were designed to create an elegant, yet incredibly athletic feel for the horses. Television and radio ideas also portrayed the animals as athletes.

This integrated campaign for INVESCO Mutual Funds included magazine and newspaper, website design, web banners, OOH, tradeshow booths and television.

In a cluttered, very sterile world of financial advertising, this campaign utilized an award-winning cut paper illustrator and animator, Craig Frasier, to give the work an eye-catching, simplified look. The idea was to simplify and modernize mutual fund investing and the tagline, "You should know what INVESCO knows" conveyed a positioning of knowledge, ready to be shared.

The television spots utilized a zoom-in and zoom-out technique to demonstrate the idea of how everything is connected, globally in the financial world. Even the smallest connections make a world of difference for your financial objectives and goals and INVESCO has the inside scoop on what you should know. 

The campaign was awarded an Effie.

This work for Children’s Healthcare of Atlanta was created to highlight the idea that Children’s is dedicated to children. Not only do they have equipment that’s just the right size and top-notch doctor’s, but their staff also simply understands children. The campaign included print, outdoor and radio.

Work for this home builder client begins with a patch of dirt. Combining strategy and on-the-ground research, we name, visualize and brand each community, creating its look and feel as well as property expression and branding (tagline, logo, identity, brand story, brand promise, brand essence, key messages, imagery, signage, architecture inspiration). Basing the work on lifestyle and the "comfortable luxury" positioning we created, we also write and design the landing page and a unique brochure comprised of interchangeable postcards. A 12 week email newsletter campaign is used to support the launch. As needed, we support the client with launch event ideas, online banner ads, social media and print.

As a partner to EA homes, we created the brand positioning of 'comfortable luxury' as well as corporate video, print, website and digital banners to help launch it. In addition to a branding campaign, we supported their internal design team with an expansive design center video project, breaking down the incredibly complicated process of designing a home into a welcoming, easy to understand process activated through videos, eblasts and in-person meetings. The sales team reported a paradigm shift in how they were able to move clients through the entire design process. 

This print, poster and TV campaign for Travelocity moved the site from a purely “travel” site, to a site filled with tools that can enable the visitor. While the norm in 2018, Travelocity was the first of its category to pursue this approach.