Cally Bybee
Writer
Cally Bybee
Copywriter & Brand Storyteller
An award-winning copywriter with over 20 years in the business, Cally has created national branding campaigns for a wide variety of clients. Specializing in formulating strategic direction and distilling complex thoughts into consumer-friendly campaigns, her work has won awards for its creativity and its effectiveness. Cally has worked for some of the giants in the advertising industry including Ogilvy & Mather, New York and The Richards Group, Dallas where she has the distinction of being one of the youngest writers ever named to be a Creative Group Head. Some of her notable clients include IBM, Travelocity, Motel 6, Chick Fil-A, UPS, Oliver McMillan, Porsche, Woodbridge Wines, Kimberly-Clarke, Underwriters Laboratories, and Children’s Healthcare of Atlanta.
Cally’s hands-on creative leadership includes delivering communications that break clutter and deliver results. Her passion for the work is infectious and she believes that the best creative is the kind that sticks to the roof of a consumer’s mind. Her extensive writing experience includes every form of advertising media from print and television, to radio and online, to innovative guerilla marketing and social media platforms. In addition to writing, Cally helps clients with brand positioning, naming, Experience design, and identifying strategies for communicating with target audiences.
In her spare time, Cally plays tennis, reads bad historical fiction, chases her two growing kids and creates unbelievable craft projects in the middle of the night.