This integrated campaign for INVESCO Mutual Funds included magazine and newspaper, website design, web banners, OOH, tradeshow booths and television.

In a cluttered, very sterile world of financial advertising, this campaign utilized an award-winning cut paper illustrator and animator, Craig Frasier, to give the work an eye-catching, simplified look. The idea was to simplify and modernize mutual fund investing and the tagline, "You should know what INVESCO knows" conveyed a positioning of knowledge, ready to be shared.

The television spots utilized a zoom-in and zoom-out technique to demonstrate the idea of how everything is connected, globally in the financial world. Even the smallest connections make a world of difference for your financial objectives and goals and INVESCO has the inside scoop on what you should know. 

The campaign was awarded an Effie.