As a partner to EA homes, we created the brand positioning of 'comfortable luxury' as well as corporate video, print, website and digital banners to help launch it. In addition to a branding campaign, we supported their internal design team with an expansive design center video project, breaking down the incredibly complicated process of designing a home into a welcoming, easy to understand process activated through videos, eblasts and in-person meetings. The sales team reported a paradigm shift in how they were able to move clients through the entire design process.