Underwriters Laboratory is a giant in the safety industry. This multi-media, integrated campaign targeted moms and included a branded print campaign as well as digital advertising. As sponsors of the National Tree Lighting, UL also partnered with the Muppets to create pre-roll trailers for a movie theater campaign to promote the “Commit a Minute” initiative which targeted the holiday time period specifically and served as a reminder that safety doesn’t have to be a big deal, as long as you do it.